BCA Priority

Project Goals:

Develop online magazine for members based on member preferred hobbies.


How we achieved it:

o Website built on Sitecore for a Priority Banking Magazine
o Customer centred design with a focus on content experience
o Develop content personalisation focused on priority member hobbies/lifestyle
o Newsletter content based Sitecore personalisation

Key benefit achieved:

Based on content personalization by Sitecore, BCA is able to track visitor behavior and provide the proper content and promotion to the right members.