SEO & SEM

 

What is the utmost traffic source for a website? We can directly say: search engine. It is true that traffic can come from social media or ads, but still search engines are the primary method of navigation for most Internet users. 

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Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant. It is practically hunger games out there, and the strongest website will win and get the highest rank. The 'strength' itself is when the search engines “crawl” the entire site and find all the relevant points along the way.

Search Engine Optimization

Search Engine Optimization is the process of raising a website’s ranking amongst the free listings on Google. The vast majority of users click on the Organic Listings, as this is where the search engine has identified the most relevant results based on the user’s search – and users are subconsciously trained to expect the best results in these positions, over time.

Search Engine Marketing

Often see Sponsored search results on top or on the left side of your window? Yes, it is a part of Search Engine Marketing (SEM). SEM is a form of Internet marketing that promotes websites in search engine results pages (SERPs) primarily through paid advertising. SEM usually works together with search engine optimization (SEO) in order to adjust website content and site architecture to achieve a higher ranking in search engine results pages.


To win the game in search engine, you need to go all-in - and by all in, we mean optimize all channels and entry points, also all elements in your own website. Reach out to us and let's see our game plan together.